
Why Liability Can Be a Lie: JPMorgan’s Bitcoin U‑Turn
Money Mindset Monday – Financial Empowerment & Perspective Shift
For years, JPMorgan CEO Jamie Dimon called Bitcoin a fraud. He likened it to tulips, slammed it as “worthless,” and warned investors to stay far away. Yet in 2024, something changed. Not only did JPMorgan begin offering Bitcoin access to clients—they launched their own Bitcoin fund for wealth management customers and enabled BTC trading for institutional clients through platforms like Coinbase and NYDIG.
Let that sink in. The same man who spent a decade warning the world is now guiding capital toward Bitcoin.
What changed?
The price? Sure, Bitcoin has surged since Dimon’s most vocal criticisms. But this shift reveals something deeper—something about how financial giants protect their power while painting you as the reckless one. It’s a liability sleight of hand: if you, the individual, hold Bitcoin, you’re “risky.” But if a trillion-dollar bank holds Bitcoin, it’s “diversified.”
This hypocrisy should embolden, not scare, the financially sovereign. Because the real risk isn’t in holding Bitcoin—it’s in staying locked inside a fiat system whose gatekeepers shift the rules to their advantage.
As clients began asking for Bitcoin exposure, JPMorgan couldn’t afford to ignore it. Now they’re acting like it was always part of the plan. Dimon himself recently said, “I don’t care about Bitcoin... But our clients want it, so we’re making it accessible.” Bloomberg, Dec 2023
Translation? They’ll profit from your belief in Bitcoin—even while publicly trashing it.
This should trigger a mindset shift:
Stop outsourcing your financial future to institutions that say one thing and do another.
Start trusting your own research. Start owning your money. Start asking—if Bitcoin was really so “worthless,” why are they all quietly buying it?
It’s time to flip the narrative.
What’s “risky” isn’t Bitcoin—it’s letting others manage your risk for you.
Shout out to BullishBTC.com — Your Bitcoin signal in a fiat-noise world.